Smiling children with arms raised representing hope and community impact

For NGOs and foundations who need a brand
that feels credible and human.

Brand identity + guidelines

We built GlocalShift's brand to communicate brotherhood, trust, and global-to-local impact, with a clear system teams can apply consistently across channels and partners.

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GlocalShift brand flag mockup
Problem

When the identity doesn't match the mission.

GlocalShift's previous identity didn't reflect their capabilities, experience, or aspirations—making it harder to communicate trust and scale the story across teams, countries, and partners.

Solution

A complete brand foundation built to be used

We delivered a full identity system and brand guidelines that remove guesswork, so the organization can show up with clarity, consistency, and warmth everywhere.

THE TRANSFORMATION

A SHARED SIGNAL OF TRUST, BELONGING, AND IMPACT

Meaningful concept

'Global support → local impact' built into the logo idea.

Consistency everywhere

Logo rules, spacing, sizing, and background guidance.

Partnership-ready

Co-branding lockups and dominance rules for clean collaborations.

Bilingual-friendly

Arabic + English typography and layout guidance.

Real applications

Templates and examples across print and digital.

WHAT WE DELIVERED

GLOCALSHIFT BRAND BOOK & VISUAL SYSTEM

Logo system + usage rules
Color palette + gradients
Typography (Latin + Arabic)
Co-branding guidelines
Core applications (stationery, banners, backdrops, roll-ups, email signature)
Icons package (maps + org icons)
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Frequently Asked Questions

Our brand identity packages include logo design, color palette development, typography selection, brand guidelines documentation, iconography, pattern systems, and application templates. We tailor each package to meet your organization's specific needs and goals.
A complete brand identity project typically takes 8-12 weeks, depending on the scope and complexity. This includes discovery, strategy development, design exploration, refinement, and final delivery of all brand assets and guidelines.
Absolutely! We specialize in working with non-profits, NGOs, and mission-driven organizations. We understand the unique challenges you face and offer flexible pricing structures to accommodate various budget levels while maintaining the highest quality of work.
Yes! Beyond creating your brand identity, we offer implementation support including website design, marketing collateral, social media templates, presentation decks, and training sessions for your team to ensure consistent brand application across all touchpoints.
We believe that great brands are built on deep understanding. Our process starts with listening—to your team, your stakeholders, and the communities you serve. We combine strategic thinking with beautiful design to create identities that are not just visually stunning but truly meaningful.

Final Call

If your mission is about people, your identity should feel like people too.

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